RED HEAD SADIE VINTAGE
Student Brand Strategist
O1. THE BRIEF
For my Building Brand Experiences class at Arizona State, we were paired with local businesses to create a brand book to present at the end of the semester. While this was student work, this class was one of the best classes I’ve taken and introduced me to the fundamentals of brand-building and also my first experience working with Adobe.
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Create a comprehensive brand book including a mood board, logo design, brand values, and touch points all in the Adobe ecosystem.
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It didn’t take long to see Jenny’s amazing character after meeting her; I really wanted to bring this out as my guiding north star.
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I wanted to bring out the character and ecological benefits of vintage pieces as the core strategy. For creative execution, I wanted to show Jenny’s passion for midcentury kitsch; I delved into vintage photo archives and vintage ad catalogs.
