JUDGE JUDY
Social Media Management
O1. THE BRIEF
CBS approached us to manage Judge Judy’s accounts to keep ratings after her departure to Amazon Prime. During the six-month project, we launched and built her accounts on Instagram and Twitter. We brought in over 125,000 new followers and lifted engagement rates by over 7%.
During this project, I was responsible for managing content calendars, writing copy, and writing copy.
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Manage day-to-day social posting.
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Expand Judge Judy to a younger demographic by showing some of her sassiest quips.
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In addition to episodic promos, we posted daily to buckets including: Judyisms, Judy Facts, Holidays and Special Events, Memes, and Reaction GIFs.
